August Rental Update: Rental Hall of Fame, Heavy Equipment Rentals, new site for RSC, and more

August 2009 Vol. 64 No. 8

Despite the recent economic downturn, Heavy Equipment Rentals said it currently has a 65 percent usage rate for equipment. Two years ago the company moved into a 20,000-square-foot facility and opened a second branch in the San Fernando Valley. The company said that because it is not a brand-specific dealership, equipment operators can choose from a wide variety of product lines to meet their preferences. Customers can expect on-time delivery via one of three full-time delivery trucks and a full-service lube truck provides preventative maintenance on site.

Heavy Equipment Rentals offers a modern fleet of nine product lines including excavators, loaders, bull dozers, scrapers, rock trucks, water equipment, mobile crushers, rollers and graders, and an extensive range of attachments.

RSC launches updated used equipment Web site
RSC Equipment Rental, Scottsdale, AZ, has launched an updated used equipment sales Web site, accessed at

Visitors can search for equipment by type, make, model, year and current location. Information sheets can be prepared for specific units, many with pictures. A separate “Great Deals” section features limited time opportunities on selected pieces of equipment.

United Rentals re-ups with ABC’s “Extreme Makeover: Home Edition”
United Rentals has renewed its partnership with “Extreme Makeover: Home Edition” for the 2009-2010 Season 7, with the Connecticut launch of its 46th “Extreme” build this week. The Emmy award-winning television show continues to rely on United Rentals branches across the country for equipment, expertise and volunteers, including the donated use of more than 2,000 pieces of construction equipment.

The latest build benefits the Hill family of Suffield, who opened their door on June 21 to discover that they would receive a new home in just seven days, courtesy of ABC’s “Extreme Makeover: Home Edition” and hundreds of community volunteers. The United Rentals branch in nearby Ludlow, MA, organized the delivery of more than 70 pieces of equipment to the site, said Thomas Kennedy, branch manager, who has more than 10 years of experience as a safety trainer to industry groups.

An online photo gallery documenting the projects can be viewed at The episode featuring the Hill family will air on ABC’s “Extreme Makeover: Home Edition” on a date to be announced.

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