Online Advertising

Underground Construction offers

  • online display advertising,
  • advertising in our monthly email newsletter,
  • custom e-blasts,
  • promotional positioning in our online buyer's guide,
  • webinars,
  • digital product demonstrations
  • and hosted white papers.

Examples are available below. Please contact your local representative for details or email Online Editor Erin Nelsen Parekh at enelsen@oildom.com.

Online Display Advertising Rates for 2013

728x90 Leaderboard Banner: $5000/six months, $8000/year
Peel down: $5000/six months, $8000/ year
300x250 Large Rectangle: $4000/six months, $7,000/year
125x125 Button: $2500/six months, $4000/year

Acceptable files include .gif, .jpg, .png, .swf (Flash, must use clickTAG protocol for tracking), text and third-party tags. if you have a question about a particular format, please contact the online editor.

Email Newsletter Advertising
Logo-opposite rectangle: $3000 one-time, $2500 each for six months, $2200 each for 12 months. 300x120 pixels.
550x70 banner: $3000 one-time, $2500 each for six months, $2000 each for 12 months
50-word promotional message: $1500 one-time, $1200 each for six months, $1000 each for 12 months. Image optional.
125x125 button: $2000 one-time, $1700 each for six months, $1500 each for 12 months. Please include a 5-10 word slogan or description.

Acceptable files include .jpg, .png., .gif and text. Please include a destination URL. Please avoid Flash as it will not display in several types of email clients.

Custom E-Blasts
Available to known clients only. Message approval required. Please contact your representative.

Webinars
Underground Construction hosts webinars to bring the most relevant information to our readers. If you would like to sponsor a webinar, either with a message of your own or with content we provide, please contact your local representative.

Demo Days: Interested in spotlighting equipment or interacting with your audience directly? Contact your representative or online editor Erin Nelsen Parekh and ask about Demo Days.

Online Buyer's Guide
Underground Construction's buyer's guide is the authoritative resource for the industry's commercial expertise. The guide is published in the print version of the magazine once a year in August. List your company in the guide for free, or promote it:
Premium listing: $7,500/year
Materials: 320x240 FLV video or .jpg, .gif, .png image and 600 words of text on your company
Enhanced listing: $2,500/year
Materials: 468x60 .jpg, .gif, .png image
If you have difficulties with the buyer's guide, please contact the online editor.

For webinars, digital product demonstrations or hosted white papers, please contact your representative.